they were buying into fearmongering about the economy and the effects of the affordable care act. once president obama won a resounding re-election victory, they stuck to the republican script, but they saw they could potentially take a financial hit by making these threats. it's not worth the risk to the bottom line, to be so political. didn't the ceo of papa john's realize that maybe democrats eat pizza as well? joining me tonight, the political editor of the progressive magazine, ruth c connif, and john nichols of "the nation" magazine. john, aren't these leaders figuring out they're going to take a hit to the bottom line, when you choose to be political like this, over their business that really has nothing to do with the politics. what do you think? >> sure. it's one of the first lessons in business school. stay out of politics, as regard to your marketing. they can certainly give contributions and they often do. but i really think what happened with the folks at papa john's and this denny's franchise was that they just fell behind the pattern here. the affordable care act ha